DLG Agritechnica is the showcase for the global agricultural machinery industry.
Photo: © Megan Madden, combinesettings.com

DLG-Agritechnica 2023 – a powerhouse of inspiring innovations

DLG-Agritechnica 2023, held from the 12th to the 18th November, welcomed 470,000 visitors from 149 countries at the fairgrounds in Hanover, Germany. The guiding theme of this year’s show was “Green Productivity”. Agritechnica is the global showcase of the international agricultural machinery industry.

The world's leading trade fair for agricultural machinery, Agritechnica – held at the exhibition grounds in Hanover, Germany, from the 12th to 18th November 2023 – has come to a close, boasting a record number of 470,000 visitors from 149 countries. A total of 2,812 exhibitors from 52 countries presented their innovations, products and services across 24 halls.

The organisers of Agritechnica, the DLG (German Agricultural Society), had chosen the guiding theme of “Green Productivity” for the global showcase of the international agricultural machinery industry. As part of Agritechnica’s technical programme, some 400 experts taking part in more than 300 professional events provided answers to many questions of the future, placing the topics of productivity and resource conservation on a large international stage.

Highlights of Agritechnica 2023

The organisers DLG were able to draw the following conclusions:

The 470,000 visitors at Agritechnica 2023 came from 149 countries, two thirds of them from Germany. Of the international visitors, 84 per cent hailed from Europe, and 16 per cent from outside Europe, with a particular increase from Central and South America.

With its many award-winning innovations and concepts, Agritechnica 2023 served as an important market guide for product launches and newly available solutions. In all, 251 products were registered for the “Agritechnica Innovation Award”, while visionary concepts were prominent in the “DLG-Agrifuture Concept Winner 2023” award. And with the “Systems & Components Trophy”, the supplier industry demonstrated its role as an innovation driver for the agricultural machinery sector.

The programme for young farm professionals was popular among the younger visitor segment with both the Young Farmers’ Day and the “Campus & Career” area, where DLG and its partners presented a comprehensive programme of information and advice on all aspects of professional careers. With many agricultural businesses currently in the process of handing over their farms, potential young entrepreneurs strive to make the optimal investment decisions.

The DLG Spotlight on “Smart Farming” reflected the current state of automation and connectivity in agriculture. Exhibitors presented their digital smart farming solutions for greater efficiency and sustainability, attracting interest from the general press.

The “agrifood start-ups” venue for company founders in the agricultural and food sectors brought creative entrepreneurs from all over the world together with investors, providing a stimulus for technical progress.

The debut of the DLG spotlight “Inhouse Farming” not only attracted many farmers exploring new branches in farming, including new self-contained food systems, but also drew the attention of TV and the general media.

“Systems & Components” ideally complemented the world's leading trade fair for agricultural machinery as a technical spotlight, industry get-together and B2B platform for the supplier industry. The innovation award scheme “Systems & Components Trophy – Engineers' Choice” showcased the latest developments and innovations in the field of components for agricultural machinery and related sectors.

“As the world's leading trade fair for agricultural machinery, Agritechnica 2023 has demonstrated how highly innovative the industry is. After four years, exhibitors were finally able to present their wealth of innovations to the world here in Hanover once again,” says Timo Zipf, Agritechnica Project Manager. “Everyone appreciated the opportunity for face-to-face discussions, exchanges and networking opportunities, also to make new business contacts,” adds Zipf. The next Agritechnica will take place from the 9th to 15th November 2025.

The Agitechnica exhibition presents the full palette of farm equipment and services for crop cultivation, from tractors, tillage and seeding solutions to crop protection sprayers and combine harvesters, also covering autonomous and automated systems like field drones and robots.


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