In accordance with § 13 Subparagraph 1 of the Law on Telemedia (TMG), any teleservice provider is obliged to give its users a generally intelligible briefing on the nature, scope and purposes of the collection and processing of personal data before the use process starts. The contents of the briefing have to be downloadable for the user at any time. Every business is obliged to inform the user which personal data it collects and processes.
DLG-Verlag GmbH attaches the utmost importance to the security of user data and compliance with data protection law provisions. The collecting, processing and use of personal data is subject to the provisions of legislation currently in force and the EU Data Protection Directive. In accordance with Article 4 No. 1 EU GDPR (EU General Data Protection Regulation), any information concerning identified or identifiable natural persons, such as names, addresses, Email addresses, date of birth, profession, health details or denomination, is referred to as personal data.
Data transmission to third parties
No data will be transmitted to third parties without the consent of the party concerned or without a legal basis.
Users have the option to register on the mailing list for the Rural 21 Newsletter of DLG-Verlag GmbH. Users have the right and are free to deregister from the Newsletter mailing list at any time. All this requires is an Email to firstname.lastname@example.org. Another option for users is to deregister themselves via the deregistering link.
If the user has explicitly given his or her prior consent, newsletter tracking, which is also referred to as web beacons or tracking pixels, will be applied. When the Newsletter is dispatched, the external server can then gather certain recipient data, such as the time of retrieval, the IP address or details of the Email programme the client is using. The name of the image file is individualised for each user by attaching a unique ID, with the mail sender taking note of which ID belongs to which Email address. He or she can then establish which Newsletter recipient has just opened the Email.
Purpose and application of gathering data and legal basis of data processing
We collect, process and use your personal data for the following purposes:
- to process and deal with inquiries about ordering
- for the use of our online services and products
- to use our communities and forums
- to subscribe to /unsubscribe to newsletters
- to get in touch with us
- to develop our products
- to analyse and develop our web services
Cookies are sometimes used on the Internet pages. Cookies will not cause any damage to your computer and do not contain any viruses. Cookies are there to make our services more user-friendly, effective and secure. Cookies are small text files that are placed in your computer and stored by your browser.
Most of the cookies that we use are so-called session cookies. They are automatically deleted after your visit. Other cookies remain stored in your terminal device until you yourself have deleted them. These cookies enable us to recognise your browser next time you visit us.
You can adjust your browser settings to stay informed about cookies that have been placed and only allow cookies in individual cases, rule out cookies for certain cases or in general and activate automatic deleting of cookies when the browser is closed. Deactivating cookies may restrict the functionality of this website.
Using first-party cookies (Google Analytics Cookies)
Google Analytics Cookies record
- Unique users – Google Analytics Cookies gather and group user data. All activities during a visit are summarised. Placing Google Analytics Cookies enables a distinction between users and unique users.
- User activities – Google Analytics Cookies also store data on when a visit to the website starts and when it ends, as well as how many pages the user has taken a look at. When the browser is closed or the user has been inactive for a longer period (30 minutes standard), the user session is terminated and the cookie records the visit as terminated. Furthermore, the date and the time of the first visit are recorded, as is the total number of visits per unique user. External link: http://www.google.com/analytics/terms/en.html
The user can prevent the gathering of the data generated by the cookie and related to the website (incl. the user’s IP address) by Google as well as the processing of this data by Google by downloading and installing the following link in the browser plug-in:
External link: http://tools.google.com/dlpage/gaoptout?hl=en.
Further information can be found under the item “Google Analytics / Universal Analytics web analysis service”.
Google Recaptcha is used on the site to prevent spam and malicious software. A cookie consent optin is not necessary, as Google Recaptcha is a security component and is technically necessary as a security component.
Life of the cookies used
Cookies are administrated by the webserver of this website. The website uses: persistent cookies (permanent browser identification).
Life: until the session is over.
Deactivating or removing cookies (opt-out)
Every web browser provides options to restrict and delete cookies. You can find more information about this on the following websites:
- Internet Explorer:
- Google Chrome:
Google Analytics / Universal Analytics web analysis service
The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. Commissioned by the operator of this website, Google will use this information to evaluate the use of the website, to compile reports on the website activities and to provide further services related to website and Internet use vis-à-vis the website operator. The IP address transmitted by the user browser in the context of Google Analytics is not combined with other Google data. The user can prevent the storage of cookies by correspondingly adjusting the browser software. However, DLG-Verlag GmbH points out that in this case, not all of this website’s functions may be available for use to their full extent.
In addition, the user can prevent Google from gathering and processing by Google of the data generated by the cookie and related to the use of the website (incl. your IP address) by downloading the following link and installing it in the browser plug-in:
DLG-Verlag GmbH would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and that therefore, IP addresses can only be processed in a shortened version in order to eliminate any direct reference to persons.
Matomo web analysis service
With your consent, we use the open source software Matomo to analyze and statistically evaluate the use of the website. Cookies are used for this. The information obtained about website usage is transmitted exclusively to our server and summarized in pseudonymous usage profiles. We use the data to evaluate the use of the website. The data collected will not be passed on to third parties.
The IP addresses are anonymized (IP masking) so that they cannot be assigned to individual users.
The data is processed on the basis of Article 6 Paragraph 1 Clause 1 Letter a GDPR. We are thus pursuing our legitimate interest in optimizing our website for our external presentation.
You can withdraw your consent at any time by deleting the cookies in your browser or changing your privacy settings.
Use of RSS feeds
The DLG-Verlag GmbH website uses RSS feeds to constantly inform the user about the latest topics.
RSS stands for “Really Simple Syndication” and represents an electronic message format. The user requires a so-called RSS reader to use the feed. Various RSS readers are available for all operating systems. Some browsers allow the use of RSS feeds without having to install any further programmes.
Using Facebook plugins (Like button)
Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated in our pages. You can recognise the Facebook plugins by the Facebook-Logo or the Like button on our page. You can find an overview of the Facebook plugins here:
http://developers.facebook.com/docs/plugins/ When you visit our pages, a direct link is created between your browser and the Facebook server via the plugin. This provides Facebook with the information that you have visited our pages with your IP address. If you click the Facebook Like button while you are logged into your Facebook account, you can link up the contents of our pages on your Facebook profile. This enables Facebook to assign your visit to our pages to your user account. We would like to emphasise that, as providers of the pages, we are not informed about the contents of the data transmitted or their use by Facebook. You can find further information on this in the Facebook data security declaration at https://de-de.facebook.com/policy.php.
If you do not wish to have Facebook assign the visit of our pages to your Facebook user account, please log out of your Facebook user account.
Functions of the WhatsApp messenger service are integrated in our pages. These functions are provided by WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, United States of America, USA. By using WhatsApp, data is transmitted to WhatsApp:
WhatsApp is operated and managed in the USA and addresses users in the USA. Users outside the USA transmit their data to the USA and explicitly give their consent to Californian law being applied.
We would like to point out that, as providers of the pages, we have no knowledge of the contents of the data transmitted or their use by WhatsApp. You can obtain further information on this in the WhatsApp legal guidelines at https://www.whatsapp.com/legal/?l=en
You can change your WhatsApp privacy settings in your account settings.
Our website uses functions of the LinkedIn network. The providers are the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Whenever one of our pages containing LinkedIn functions is called up, a link is established with LinkedIn servers. LinkedIn is informed that you have visited our Internet pages via your IP address. If you click the LinkedIn “Recommend” button and are logged into LinkedIn in your account, LinkedIn can assign your visit to our Internet pages to you and your user account. We would like to point out that as providers of the pages, we are not aware of the contents of the transmitted data or their use by LinkedIn.
You can find further information on this in the data security declaration of LinkedIn at:
Right of information
In accordance with Article 15 EU-GDPR, the user has a right to free-of-charge information on his or her stored data as well as, where applicable, a right to correction, blocking or deletion of this data (Article 5 Paragraph 1 d], e], Article 12 and Article 17-19 EU-GDPR). On request, in accordance with the corresponding legislation in force, DLG-Verlag GmbH will give the user written notice which personal data of the user has been stored by DLG-Verlag GmbH. This information is free of charge.
Right of objection
If the user does not wish DLG-Verlag GmbH to actively use data for internal purposes, in accordance with Article 21 Paragraphs 2-4 EU-GDPR, the user is entitled to object to this use and processing at any time. All this requires is a corresponding Email to email@example.com. This does not affect the special case of a legally prescribed blocking of data instead of deleting data in accordance with Articles 17-19 EU-GDPR.
Data transmission and logging for system-internal and statistical purposes
When accessing this website, the user’s Internet browser automatically transmits data to the web server for technical reasons. Each set of data consists of the date and time of accessing, the URL of the referencing website, the retrieved file, the volume of data transmitted, the type and version of browser, the operating system and the user’s IP address. This data cannot be assigned to a certain person. The data that has been stored can only be evaluated internally, and only for statistical purposes.
Security based on technical and organisational measures
In accordance with Article 32 Paragraph 1 EU-GDPR on security in the processing of data, DLG Verlag GMBH applies technical and organisational measures to protect personal data against coincidental or intentional manipulation, loss, destruction or access by unauthorised persons. The security measures currently in use are improved on an on-going basis according to the latest technological developments
Responsible body as defined in Article 4 no. 7 GDPR
Data protection officer: Michael Kindt
Eschborner Landstraße 122,
by phone: +49 (0) 69 24 788-451
by fax: +49 (0) 69 24 788-484
by e-mail: Datenschutz-Verlag@DLG.org
Managing Director: Walter Hoffmann