Life in rural areas offers but little prospects for youth and many young adults. Good training and income opportunities are not available. Working in agriculture no longer holds any attraction for most young people. Traditional family and social structures are also a barrier. Many young adults therefore migrate to the cities, where they often join an army of unemployed. How can life in rural areas become more appealing? What income opportunities and living conditions have to be created that are so alluring that young people no longer have to leave their villages? Rural 21 attempts to show some ways out of this dilemma.