German Agricultural Society boosts its presence in Asia
Thailand plays a central role for the DLG in the burgeoning and changing markets of Southeast Asia. Since 2017, together with VNU Asia Pacific, the DLG has been organising the trade fairs AGRITECHNICA ASIA and HORTI ASIA in Bangkok.
In the meantime, further successful formats have been established in Southeast Asia with ‘AGRITECHNICA ASIA Live’ and the ‘Agrifuture Conference and Exhibition’. The founding of DLG Thai represents an important pillar in the further development of these events and helps in implementing international programmes such as the German-Thai Clusterfarm Project in Thailand.
“The founding of DLG Thai is a further step in the strategy plan for the internationalisation of the DLG,” explains DLG Managing Director Katharina Staske. “With DLG Thai seated in Bangkok, we are even closer to the market and can respond more swiftly to changing conditions, develop our events correspondingly and launch new projects. Located right in the centre of Southeast Asia, Bangkok is the ideal starting point for this. We see a considerable potential for the region’s agricultural sector and would like to contribute to more sustainable agriculture and thus to a rapid economic upswing in the region with our expertise and tailored concepts.”
Events in Southeast Asia in 2021/ 2022 – the first Agritechnica Asia Live in Vietnam
With an innovative mixture of special events, live presentations of agricultural engineering and new digital services, together with its partners VNU Asia Pacific, the DLG is offering an extended event programme adapted to the current situation.
Leading up to the next physical event in Thailand, the first ‘AGRITECHNICA ASIA & HORTI ASIA Regional Summit’ in late 2021, the AGRITECHNICA ASIA & HORTI ASIA digital talks are taking place each month. In virtual rounds of talks, experts from Southeast Asia will be discussing the topical issues of the region.
In 2022, AGRITECHNICA ASIA Live will be launching the activities. This open-air event is to be held in Can Tho City, and thus for the first time in Vietnam, in March 2022. In addition to live presentations of agricultural engineering, the event features a comprehensive specialised programme. The co-organisers are a longstanding DLG partner, the International Rice Research Institute, (IRRI), and the Vietnamese Ministry of Agriculture.
In May 2022, as leading trade fairs for the Asia-Pacific Region, AGRITECHNICA ASIA and HORTI ASIA are to take place in Bangkok with a large number of international exhibitors, a high-class technical programme and visitors from more than 65 countries.
A German-Thai collaborative project to promote sustainable agriculture
In addition to the trade fairs and conferences, the DLG is part of the German-Thai cooperation project to promote the sustainable development of clusterfarms in Thailand. The project is aimed at boosting so-called clusterfarms in selected districts with a view to strengthening efficient, high-performance entrepreneurial agriculture which is natural resource-friendly. The project has been initiated and is supported by the German Federal Ministry of Food and Agriculture (BMEL) and the Thai Ministry of Agriculture and Cooperatives (MOAC). Agriculture and Finance Consultants GmbH are project partners.
For more information at DLG Thai Website