Social Business Enterprises: New markets - new ways out of poverty?

Four billion people who live on less than two US dollars per day represent in total an enormous purchasing power. Multinational corporations such as Nestlé, Unilever, Danone and Dr. Oetker discovered these markets long ago and now seek to attract this customer group with new products and marketing strategies. It is time to take a close look at the effects of this development on poverty.
Christine Chemnitz
Heinrich Boell Foundation
Berlin, Germany

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