DLG: Agritechnica exhibition expands reach in growing Asian markets

Currently held biennially in Thailand, Agritechnica Asia, the leading trade fair for crop production and smart farming in Asia, is to take place annually from 2025, alternating between the locations of Vietnam and Thailand, in odd years in Vietnam and even years in Thailand. Agritechnica Asia in Vietnam will debut in Ho Chi Minh City from the 12^th–14^th March 2025.

Providing this exhibition in Vietnam is typical of DLG’s local approach around the world and will enable farming professionals to access not only solutions tailored for the region but also farm knowledge, DLG’s objective since 1885. DLG Asia Pacific, a DLG subsidiary, is the organiser of the new format of Agritechnica Asia, which will offer cross-agriculture synergies, including horticulture and floriculture.

“Agritechnica Asia”, a spin-off of Agritechnica, the world's leading agricultural machinery exhibition held biennially in Hanover, Germany, serves growth regions in Asia. After this year’s edition in Bangkok, Thailand, in May, Agritechnica Asia 2025 is to take place in Ho Chi Minh City, Vietnam, from the 12^th–14^th March, marking its premiere in the country.

With its rapidly growing economy and government plans for developing agricultural mechanisation, Vietnam offers significant potential for agricultural machinery manufacturers, while Thailand continues to serve as the central hub in Asia, bringing together the region's agricultural community.   

“Since setting up the DLG Asia Pacific subsidiary here in Thailand three years ago, our aim has been to meet the needs of farm professionals, however different and wherever they are. We have identified enormous potential in the agricultural sector in this region and are implementing our plans to contribute to sustainable development in local agriculture through our know-how and flexible, tailored concepts," says Jens Kremer, Managing Director of DLG International.

HortEx exhibition for horti- and floriculture to be held in parallel 
 

As part of the new schedule, Agritechnica Asia will be held in parallel with HortEx, the leading exhibition in South East Asia for professional horticulture and floriculture, for the first time. Synergies between the two exhibitions include machinery and crop cultivation, offering visitors an efficient overview of available technologies.

HortEx is organised by Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS) and Nova Exhibitions BV, an exhibition specialist from the Netherlands, a country home to the industry’s know-how. IPM Essen, the world's leading horticultural exhibition held in Essen, Germany, is supporting HortEx with its extensive network. HortEx is expected to adapt its schedule to include Thailand in future.

The DLG Asia Pacific team of experts will exclusively manage the Agritechnica Asia exhibition with support from business partners, regional agricultural organisations, governments and political decision-makers.

4^th Agritechnica Asia to be held in Bangkok in May 2024
 

The fourth and upcoming edition of Agritechnica Asia, which is expected to attract around 15,000 agricultural professionals, is to be held at the BITEC exhibition centre in Bangkok, Thailand, from the 22^nd–24^th May 2024. The edition will be jointly organised by DLG and VNU Exhibition Asia Pacific, and will be co-located with Horti Asia. Around 300 exhibitors and companies have already signed up for Agritechnica Asia 2024.

The DLG subsidiary Agritechnica Asia Pacific and Agrifuture Conference
 

Located in Bangkok and operating in Thailand and neighbouring countries, DLG’s subsidiary was set up in 2020 in response to local demand, notably from agricultural ministries in the region, for DLG’s core competencies in professional agricultural knowledge platforms.

Applying DLG’s professional agricultural experience, DLG Asia Pacific organises agricultural conferences and exhibitions in the region such as the Agrifuture Conference, an event that rotates between countries and explores trends in farming, and the International Rice Congress Trade Fair recently held in the Philippines.

Upcoming events include Agri-Food Tech Expo Asia, a trade show presenting the entire offer within the framework of Controlled Environment Agriculture (CEA) together with “New Food Production’” – solutions like in-vitro food and generating of alternative proteins, to be held in Singapore, November 2024, as well as the new FutureAg Expo 2024 “Powered by Agritechnica” exhibition, in Melbourne, Australia, from the 17^th–19^th April 2024.
(DLG/wi)

Further Information:

Information on Agritechnica Asia can be found here 

Information on DLG Asia Pacific can be found here  

For information concerning DLG events in the Asia Pacific region, please contact Katharina Staske,
phone +49 (69) 247 88 282, e-mail k.staske@dlg.org