From left to right: Liam Condon, Andreas Dörr, Moderator Charlotte Smith, Ajit Mathai and Stefan Canz.
Photo: BMEL/photothek.net

04.02.2019

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How do entrepreneurs view the prospects and challenges of digitisation? At the Economic Forum, which the German Agricultural Society (DLG e.V.) has co-organised in the context of the Global Forum for Food and Agriculture since 2011, representatives of the agricultural and food branch discussed their experiences.

The chief argument in favour of transforming the agricultural sector is that digital tools can help to enhance production without putting natural resources under excessive strain. But how exactly do the individual participants in the value chain benefit from this? The GFFA e.V. aimed to answer this question at its Economic Forum, which took place in Berlin/Germany in late January in the context of the Global Forum for Food and Agriculture. “Digital transformation in the global agri and food business – prospects and challenges for entrepreneurs” was the title of the meeting, to which the organisers had invited farmers from the Global North and South as well as representatives from the upstream and downstream areas.

Better raw material and a better work-life balance

“Having ensured supply is in the interest of the food industry. To me, digitisation is a support tool that helps the farmers to produce better raw material,” said Stefan Canz, Nestlé Corporate Agriculture Lead on Water.

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