21.03.2017

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This is why we are now also seeking to secure other already certified projects. In Uttar Pradesh, for instance, we are supporting farmers producing long grain rice, which we can also offer to customers who are unwilling to buy the expensive basmati rice.

What is important for the success of a project like ‘fair & good’?
What above all counts is to have reliable partners in the country you’re working with who have already attained a certain size in order to reliably manage the processes as a whole. You need locals who speak the farmers’ lingo. This is particularly important in agricultural extension. The farmers need to understand the system of cultivation and be able to apply it. And what is more, everyone involved in the value chain has to be taken seriously and lent an ear.

And on the company side?
The company’s strategy has to have a clear focus on sustainability. This first of all requires a lot of persuading in order to gain the full backing of all staff. And perseverance is called for as well as being prepared to cope with difficult moments. We have set ourselves the goal of providing healthy food from sustainable production and simultaneously ensuring that local people can really live on what they earn with their products. This is also appreciated by our customers. Many of them value the personal aspect too. New business relations often start with a trip together to the project area. And we pay a visit to the projects at least twice a year, also together with our regular customers. Credibility is a very important factor in steady customer relations.

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