So what about digital literacy and ownership? In Kenya, 90 per cent of the population had access to the Internet and 56 per cent access to social media, said Winnie Kamau, President of the Association of Freelance Journalists in Kenya. There could be no mention of a general lack of digital literacy in her country, Kamau claimed, adding that it was absolutely commonplace, for example, for people to pay for their milk cartons via their mobile phone. “People may be able to use the technology, but they are not aware of what happens to their data,” Mogge noted, somewhat dampening the young journalist’s enthusiasm.

Engel Hessel, Commissioner for Digitization at the German Federal Ministry of Food and Agriculture, was convinced that as far as data-driven agriculture was concerned, data ownership had to remain with the farmer. “He is the one who has to be allowed to decide who uses the raw data.” Alexandre Teillet, Europe commercial business lead for The Climate Corporation, called for a strong regulative system around data to protect society.