A new international label, called WFTO Label that guarantees the practices of Fair Trade Organisations operating in any part of the supply chain, from producers to retailers was unveiled by the World Fair Trade Organization (WFTO) in February 2016. With this Fair Trade label, consumers will be able to identify products in the international marketplace that meet high economic, social and environmental sustainability criteria. Fair Trade Organisations are fully committed to sustainable production and trade. The label is backed by the WFTO Guarantee System.
The Fair Trade Principles that organisations should adhere to in order to comply with the Guarantee System and use the WFTO label on their products are:
• creating opportunities for economically disadvantaged producers,
• transparency and accountability,
• payment of a fair price,
• no child labour or forced labour,
• long-term trading relations,
• gender equity and women’s economic empowerment,
• freedom of association,
• good working conditions,
• respect for the environment.
The label can be put on packaging or tags of handicraft and food products as an assurance that the products are produced and/or traded by guaranteed Fair Trade Organisations whose practices are checked against these 10 globally acknowledged Fair Trade principles.
Today, more than 50 Fair Trade Organisations are already guaranteed and can use the WFTO label. For more than 230 organisations in over 70 different countries guarantee processes are underway.
Read more about the WFTO Guarantee System
Read more at the WFTO-Website