11.03.2014

However, the Internet platform is not sufficient as the videos, either in VCD or DVD format, must be “mass multiplied and made widely available through a well-planned communication distribution strategy” (Van Mele, 2013).

The production and use of videos for sharing farmer-to-farmer extension videos and promoting a more inclusive approach to extension services in the Katoloni Mission, a community based organisation in Kenya, was researched. It was argued that low-cost, portable and rural-friendly videos provide opportunities to support farmer-led extension. A network of community based information and extension officers received basic ICT and video production training, XO laptops and portable, compact video cameras. The final products were popular with the farming communities, but there were challenges such as cultural differences, language barriers and infrastructural deficiencies, e.g. a lack of electricity, hardware and software incompatibility as well as inadequate IT support (Vallauri, 2013). Digital Green in India trained rural communities to produce videos by farmers, of farmers, and for farmers to exchange best agricultural practices to boost farm productivity and improve nutrition.