GreenPHABLET – Delivering Personalized Information to Farmers

The International Crops Research Institute for the Semi-Arid-Tropics (ICRISAT) has recently introduced the “GreenPHABLET” which is a hybrid of smartphone and tablet targeted at smallholder farmers.

According to ICRISAT, the GreenPHABLET will not only allow information to be precisely delivered to individual smallholder farmers but also help farmers purchase inputs at lower price, get a better price for their produce, and link them to markets. Farmers in the developing nations are also set to receive free messages about the weather and pest problems.

The GreenPHABLET powered by the GreenSIM was developed by the ICRISAT Center of Excellence in ICT Innovations for Agriculture in collaboration with NUNC Systems, a company based in Hyderabad, India. The GreenSIM is a special SIM card that can be used with any mobile phone and was created under a unique partnership between ICRISAT, mobile phone service provider Airtel, and Indian Farmers Fertiliser Cooperative (IFFCO), Kisan Sanchar Limited (IKSL). 

According to ICRISAT, the trail operations were conducted for six months with 40,000 rural subscribers in 171 villages spread across the Indian states of Telangana, Andhra Pradesh and Karnataka.

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(ICRISAT/Ob)