By 2023, CIP expects to have reached more than 15 million households – an additional 10 million – with improved nutritious foods. Research by external parties further strengthens CIP’s approach in generating demand for orange-fleshed sweet potato products.

In working with rural communities most at risk from vitamin A deficiency in Africa and Asia, CIP supports World Health Organization (WHO) recommendations for exclusive breast feeding for infants up to six months of age. CIP recommends the incorporation of OFSP puree into baby food during complementary feeding. This is done as part of an integrated agriculture-nutrition-health-education-and-marketing approach to promote bio-fortified OFSP among vulnerable households.

Implementation of OFSP puree processing plants in Africa

A number of OFSP puree processing factories are being established in African countries, such as in Kenya, to supply other entities such as bakeries, hotels and baby food manufacturers. These entities are using OFSP puree as an ingredient in their products, thereby not only manufacturing healthier foods but also generating demand for the crop.