“If we carry on the way we are handling things now, this will lead to disappointment rather than to the technology being accepted,” Berger claimed.

Uganda: The mobile moved to the household level

One example of digitisation really bearing a potential to be of benefit to the rural population is Uganda. In this African country, the mobile phone is the number one communication medium. Important information, including scientific results, reaches the farmers via digital radio and digital TV and, above all, in the local language. “And the farmers call in sharing their experience and they immediately get a feedback on what they can do,” Alex Ruhunda, Member of Parliament of Uganda himself an entrepreneur, told the meeting. “Radios connected with mobile phones remain one of the most accessible and powerful communication tools in Africa to share knowledge.”

Nowadays, living without a mobile would be inconceivable for people in the country’s rural areas.