Twenty to 25 per cent of the raw material is process losses. Since we started contract farming, supported by our co-ordinator, potato quality has improved and post-harvest losses have been reduced. To some extent, quantities are complied with. However, the general scenario is that when the price of potatoes is low, there is no incentive for side-selling, but when prices are high, side-selling takes place in some cases, and agreed quantities will not be complied with. We reward farmers with a guaranteed market and prompt payment of their invoices. We are also working on an incentive structure that is tied to the market price plus a ten per cent premium at the time of delivery. This will endear us to farmers and encourages trust between farmers and our company.

Where do you get qualified staff from?
Do you train your own employees?We only employ local staff on a permanent basis.