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Managing Director Steve Bawa explains how he operates and what challenges, opportunities and limitations he is facing with his company Fruits & Veggies Global Limited located in Jos, Nigeria.

Dear Mr Bawa, please describe how you became an entrepreneur.

I studied economics in Nigeria and did my MBA in the UK. I have always had interest in the agribusiness and worked during school and studies in the agricultural sector. In 2002, I quit my job as an investment banker based in Lagos to partner with an investor to acquire a dairy business in Jos. We were producing fresh milk, yoghurts, butter and cheese. I managed the business for eight years and left in 2010 to set up Fruits & Veggies Global Limited. I currently deal with potato farmers’ co-operatives with a membership of over 10,000 people, comprising both men and women. This relationship gives me tremendous opportunity to impact a greater number of people both directly and indirectly.

Where is your company located, and how do you operate?
Fruits & Veggies Global Limited was founded in 2010 in Jos, Plateau State, where 95 per cent of the potatoes are grown in Nigeria.

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