Since then, there have no longer been any “professional” structures in the city and its direct (peri-urban) surroundings to which the cattle owners could sell their raw milk. In the meantime the thus remaining “informal” market has been restricted to private individuals and smaller societies and associations who, however, lack the financial resources, equipment and business knowhow and links needed to process and distribute greater volumes of produce. The informal market is the only outlet of fresh milk or dairy products and is quite challenging for busy and overwhelmed milk producers to integrate. For consumers this informal market also represents sanitary risks and often requires longstanding relationships of trust with the producers.

This situation can be partly explained by cultural perceptions of milk as a food. It is often assumed that increasing urbanisation and income go along with increasing demand for products like dairy and meat. While Heifer Project International had good intentions by introducing commercialised milk production in Bamenda, it assumed that there was a milk demand to begin with.