Pineapple, the most important export crop in Ghana, is predominantly grown by small farmers. When a change in crop variety resulted in an export break down, the PINEX cooperation could survive thanks to a functioning organisation of the cooperative based on trust and good leadership. Being a group of more than 23 members the farms could readjust to their production and remained linked to the export market. A partnership with the fruit company Kingdom in Kpandu and strong support through the Ghanaian Market Oriented Agriculture Programme - MOAP, enabled PINEX members to improve their production and marketing.
Export Marketing Quality and Awareness Project
Kofi Biney, Lothar Diehl
Market Oriented Agriculture Programme