In order to provide economic returns on agrobiodiversity conservation, agrobiodiversity crops with economic potential were identified, their value chains analysed and areas for improvement highlighted. For example, steps such as promoting the further processing of crops, reducing the intermediaries from farmer to market and performing customer analysis contributed to creating a marketing strategy for agrobiodiversity products focused on their quality, nutritional value and unique origins or associated cultural backgrounds. Farmers’ production and marketing skills were strengthened and cooperatives for agrobiodiversity products established. Participation in food exhibitions where farmers showed their agrobiodiversity products was also facilitated.

Capacity building, at farmers’ level through the farmer field schools as well as at the institutional level, was key to project success. Study tours to local, regional and international places significant to conservation proved an efficient means for transferring knowledge. Numerous project activities then served to raise awareness of agrobiodiversity.