Before using the PFZ advisory, we went to the same location twice if we didn’t find anything, spending more fuel and time. Now, I save ten hours of time and almost 100 litres of diesel since I know where the fishes are, and I take my boat directly to the place.”
Rajkumar Selvaraj, a fisherman from Nagapattinam, Tamilnadu


The information is given through diverse information, communication and technology (ICT) tools including a fisheries helpline number, audio messages, community radio, mobile applications, email, electronic display boards, local television networks, newspapers and text messages. In a survey done in 2012, it was found that over 77 per cent of the fishermen across Tamilnadu and Puducherry were receiving PFZ data through mobile-based text messages provided by MSSRF village resource centres. It was also found that information exchange among fishermen played a huge role in sharing PFZ location, which in turn is benefiting the community.