Farmers may not be influenced by any amount of lectures by scientists … For them, seeing is believing,” Modi said. Later, in a radio-talk, the Prime Minister highlighted the idea and contribution of two young alumni of the Indian Institute of Management Ahmedabad (IIMA), Anurag Agarwal and Siddhi Karnani, whose business venture ‘Parvata Foods’ has started making a big difference to the lives of Sikkim’s organic farmers. “Ours is the first company which is building integrated value chains for the organic produce of Sikkim farmers. We are also packaging and branding their produce, thereby eliminating non-value added middlemen at multiple stages, which is helping to elevate their living standards,” says Siddhi Karnani. Parvata’s primary products are ginger, turmeric, buckwheat, chilli, pineapple and mandarin. The two young entrepreneurs teach the farmers modern agricultural practices to increase productivity and profitability. “We tell them very simple things such as not to grow ginger on the same track each year but use the beds alternately.