Vegetables are one of the twelve value chains supported by the project.
Photo: Helvetas Swiss Intercooperation Bangladesh


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The Making Markets Work for the Poor (M4P) approach aims to reduce poverty by enhancing the ways that the poor interact with markets. Helvetas Swiss Intercooperation used this approach in their Samriddhi project in Northern Bangladesh, benefiting over 900,000 poor farmers.

The agricultural sector is one of the single largest sectors of the Bangladesh economy and supports more than 75 per cent of the population with direct and indirect sources of livelihoods. The rural markets are dynamic both in agricultural and non-agricultural products. For poor and very poor producers, good potential exists to sell their products on local, regional and national markets. However, access to markets beyond these levels, with better prices, is challenging for them owing to low product quality, less market information, weak organisation of producers, limited marketable surplus, etc. The producers are trapped by these constraints and sell their products more often to middlemen, at the farm gate and with less competitive prices.

To address market failures affecting poor and very poor farmers, Helvetas Swiss Intercooperation launched the Swiss government funded Samriddhi project (Samriddhi in Bengali means ‘prosperity’) in the Northwest and Northeast of Bangladesh in August 2010.

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