Data protection statement by DLG Verlag

We, DLG Verlag GmbH, take the protection of your personal data very seriously, and comply strictly with the regulations of the Data Protection Acts. Personal-related data is collected on this web site only to the extent technically necessary. The data collected is never sold or passed to a third party for other reasons.

The following statement gives you an overview of how we ensure this protection, and what kind of data is collected for what purpose.

1. Use of your data
We comply with the provisions of data protection legislation and use your data only for the purposes you have authorised. We will process, store, analyse and use the data received in connection with the business relationship in accordance with the intent of the data protection legislation. We use your personal data to process orders and any complaints. We also use your e-mail address solely for notifications about orders and information which could be of particular interest to you, such as major changes in the shop offers, services, products, special offers and campaigns.
2. E-Alert-Newsletter
If you would like to receive the E-Alert-Newsletter offered on the web site, we need a valid e-mail address for you and information which enables us to check that you are the holder of the e-mail address supplied or that the holder of the e-mail address agrees to receive the E-Alert-Newsletter. No other data is collected.

You can ,at any time, withdraw your permission to store the data, the e-mail address and its use for forwarding the newsletter. For more information on your right of objection see below under the heading “Right of objection and cancellation”.
3. Data processing on this web site
DLG Verlag automatically collects and stores log files information on its server which your browser passes to us. These are: 

  • The type and version of the browser you use
  • The type and version of the operating system you use
  • The URL of the web site from which you reached us
  • Search words through which you found our site
  • The date and time of your accessing our web site
  • The host name of the accessing computer (IP address)
  • The names of pages you access on the site.

DLG Verlag cannot assign this data to specific persons. This data is not combined with data from other sources. The purpose of data collection and processing is to generate reports for internal system-related and statistical purposes.
4. Pseudonymised data collection and processing on this web site
If you have registered on our web site, we continue to collect and store the above data from your accessing our pages in pseudonymised form. This means that the data is linked solely with an internal label, but not with your name or other identifying characteristics. The data is not associated with your person. The purpose of data collection and processing in pseudonymised form is to generate user profiles so that we can configure our offer and advertising to meet your needs.

Data for marketing and optimisation purposes is collected and saved on this web site using technologies of etracker GmbH ( User profiles are generated from this data under a pseudonym. Cookies (see below) can be used for this purpose. The data collected using etracker technologies are not used without the separate agreement of the person concerned to identify visitors to this web site personally, and are not combined with person-related data on the user of the pseudonym. Data collection and storage can be objected to here at any time for the future.

If you do not want a user profile to be generated, you can object here. For more information on your right of objection see below under the heading “Right of objection and cancellation”.

“This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

To provide website visitors with more choice about how their data is collected by Google Analytics, Google is offering the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics, and is available at” 

You may refuse any future collection, processing and use your IP address by Google Analytics. More information on this option is available at . Please note that this web site applies Google Analytics in conjunction with the „gat._anonymizeIp()“ extension, which ensures that only anonymized IP addresses are collected.
5. Cookies
The web pages use “cookies” at a number of points. These are used to make our offer more user friendly, effective and secure. Cookies are small text files which your browser saves on your computer. Most of the cookies we use are so-called “session cookies”. These are automatically deleted at the end of your visit. Cookies do not damage your computer and do not contain any viruses.

6. Right to information, correction, blockage and deletion of data
Upon request, we will give you information at any time and without charge on the data stored on your person, its origin, the recipients and the purpose of storage. You can get this information from the contacts shown below.

Of course, you have the opportunity to correct any errors, update old information or have stored data deleted, unless there are legal and/or contractual purposes for this storage.

7. Right of obligation and cancellation
You have the right to object at any time to the use of your data to generate user profiles for the future, and to cancel at any time any permission given to us with future effect. In this case we will cease processing your data for these purposes. You can notify us of your objection or cancellation without specific form by mail, phone, fax or e-mail without having to give any reasons. Or you can click on this link:

Mail address:
DLG-Verlags GmbH
Eschborner Landstraße 122,
D-60489 Frankfurt, Germany
Telephone: +49(0)24 788-451
Fax: +49(0)24 788-484
E-mail: dlg-verlag(at)